Marketing analytics services overview

Services That Turn Data Into Direction

Three focused offerings designed to help your team understand marketing performance and make confident, informed decisions.

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How We Help Marketing Teams

Each service addresses a different stage of the analytics journey. Whether you need ongoing insight delivery, a comprehensive assessment of current performance, or custom reporting infrastructure, we've designed solutions that fit specific needs rather than forcing one-size-fits-all approaches.

All services share our core commitment to clarity, context, and actionable guidance. The difference lies in scope, timeline, and the particular challenges each addresses.

Data analytics dashboard and business intelligence interface
Ongoing Service

Data Analytics & Business Intelligence

Regular insights that help you understand what your marketing data means and what actions make sense. We transform raw numbers into clear narratives, highlighting patterns that matter and providing context around what you're seeing.

What This Includes:

  • Custom dashboard setup tailored to your workflow and decision patterns
  • Automated reporting workflows that deliver insights on your schedule
  • Periodic insight summaries explaining what trends mean for your situation
  • Ongoing consultation to interpret results and refine focus as needs evolve

Investment: $4,200 per month

Minimum engagement of three months to establish effective reporting systems

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One-Time Assessment

Marketing Performance Auditing

A thorough review of your current marketing activities, spending patterns, and outcomes. We assess what's working well, identify areas with room for improvement, and provide honest, prioritized recommendations for moving forward.

What This Includes:

  • Comprehensive analysis of current marketing data and tracking systems
  • Performance evaluation across channels and campaigns
  • Gap analysis identifying where improvements would have meaningful impact
  • Prioritized recommendations with clear reasoning and expected outcomes
  • Follow-up discussion to clarify findings and answer questions

Investment: $5,800

Typical timeline of two to three weeks from data access to final presentation

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Marketing performance audit and analysis review
Custom dashboard design and reporting architecture
Project-Based Service

Dashboard Design & Reporting Architecture

Custom reporting environments that give your team real-time visibility into the metrics that matter most. We design intuitive dashboards with clear visual hierarchies and configure automated report delivery on schedules that suit your workflow.

What This Includes:

  • Discovery sessions to understand your decision-making needs and workflows
  • Custom dashboard design with thoughtful information hierarchy
  • Automated report configuration matching your team's schedules
  • Comprehensive training ensuring your team feels confident navigating tools
  • Documentation and support materials for ongoing reference

Investment: $4,500

Timeline varies by complexity, typically four to six weeks from kickoff to deployment

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Which Service Fits Your Needs?

Consider Data Analytics & Business Intelligence if:

  • You need regular insight delivery and strategic guidance over time
  • Your team lacks internal capacity for ongoing data interpretation
  • You want to build analytical capability alongside receiving insights
  • Marketing decisions would benefit from continuous external perspective

Consider Performance Auditing if:

  • You're uncertain whether current marketing approaches are optimal
  • You want an objective assessment before making significant changes
  • Budget planning requires understanding where to focus investment
  • You need clarity on priorities without ongoing engagement

Consider Dashboard Design & Reporting Architecture if:

  • You have internal analytical capability but need better tools
  • Current reporting feels clunky or doesn't match how your team works
  • You want infrastructure that your team can maintain independently
  • Manual reporting consumes time that could be spent on analysis

Not sure which service makes sense? We're happy to have a conversation about your situation and help you understand what might work well. No pressure to commit—just straightforward discussion about your needs.

Discuss Your Needs

Common Questions

Can services be combined?

Yes. Many clients start with a performance audit to identify priorities, then engage dashboard design to build infrastructure, followed by ongoing analytics support. We design services to work together while remaining valuable independently.

What tools do you work with?

We're platform-agnostic and work with most common analytics tools including Google Analytics, various business intelligence platforms, and marketing automation systems. We choose tools based on what fits your needs rather than pushing specific products.

How involved does our team need to be?

Initial discovery requires meaningful time investment to ensure we understand your situation properly. Ongoing involvement varies by service—analytics work needs regular touchpoints while dashboard projects become more hands-off after deployment. We adapt to your capacity and preferences.

Do you work with specific industries?

We've worked across e-commerce, professional services, SaaS, education, and healthcare among others. While industry experience helps, strong analytical methodology and clear communication matter more than domain expertise. We invest time learning your specific context regardless of sector.

What if we need something customized?

These services represent common needs, but we're happy to discuss custom arrangements. If your situation doesn't fit neatly into these offerings, let's talk about what would serve you better. We prefer appropriate solutions over forcing standard packages.

Ready to Get Started?

Let's discuss which service might fit your current needs and whether we're a good match. We'll have an honest conversation about your situation with no pressure to commit.

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